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Interview With Linda Kevich - Ocala Star-Banner     Ocala, Florida   January 2002Biography: Linda Kevich, Wedding Expert

Linda Kevich is an internationally recognized wedding expert and the creator and editor of SuperWeddings.com - a popular internet wedding resource which has been online since 1999. A professional wedding consultant since 1991, she has assisted thousands of brides and grooms in planning the weddings of their dreams for over a decade.

A dynamic and highly accomplished industry leader, Ms. Kevich maintains an intensive level of daily involvement and professional responsibility in the wedding industry. As a respected authority on weddings and the wedding industry, she is frequently interviewed and quoted by national and international media. Transcripts of some of her recent interviews are published below.

Ms Kevich is also the founder and director of the International Institute of Weddings - a professional organization dedicated to facilitating the highest standards of professional excellence within the wedding industry. She writes extensively on the subjects of weddings and the wedding industry, for both the consumer market and the trade. She was recently approached by major book publisher Adams Media to author and completely re-write the third edition of their wildly popular "Everything Weddings" title. However, due to the demands such a project would make on her time, she turned the offer down in the interest of maintaining her focus on The International Institute of Weddings, SuperWeddings.com, and the loyal audience of web visitors, members, and students who depend upon her dedicated guidance.

Ms Kevich's extensive experience in a multitude of sectors of the wedding industry has rendered her very well versed in all aspects of wedding planning. She is frequently called upon to review the latest wedding-related books for major publishers. Brides she works with affectionately refer to her as the 'Etiquette Queen' for the unfailing advice she dispenses where matters of social correctness are concerned. Her appreciative following of brides-to-be eagerly gobble up her creative money saving secrets for weddings, and her endless supply of creative ideas for making one's wedding more memorable, unique, distinctive, and personalized.

Ms. Kevich also shares her expertise with other members of the wedding industry as a business and marketing consultant, and has authored numerous industry-related training materials and business guides. Her experience and expertise in the wedding industry span the areas of retail, wholesale, mailorder, floral design, bridal fashion and accessory design, editorial work, and bridal show production.

As the developer of one of only a handful of training programs in the world for professional wedding consultants, she now teaches career courses in wedding consulting via distance education, and has personally trained and assisted hundreds of wedding consultants internationally in launching, developing, and expanding their their careers and businesses. View the comments of some of the consultants she has trained here.

An industry leader who leads by example, Linda Kevich is the antithesis of that old adage: "Those who can, do; those who can't, teach". She maintains an extremely high and multifaceted level of daily involvement in the international wedding industry. Perhaps what makes the leadership and training provided to wedding professionals by the International Institute of Weddings & SuperWeddings.com so powerfully effective is that the individual who is driving the organization remains right in the thick of the industry & profession for which she provides guidance. She has an indepth understanding of weddings, the wedding industry, and the bridal consumer which is current and relevant. It always reflects what is happening in the industry now, and ensures that the individual providing the leadership never becomes removed, detached, or out of touch from the very business/industry about which she provides advice and teaches others about. She continues to keep her finger on the pulse of the bridal market through ongoing daily interaction with brides and grooms-to-be, their families, and bridal party attendants.

Linda Kevich's SuperWeddings.com has been online since 1999, and reaches a daily international audience of thousands of visitors from around the world. SuperWeddings.com has been recommended as a resource in wedding planning reference books, a multitude of newspapers and magazine articles across the US and other countries around the world, by radio and television stations domestically and abroad. The site as also been reviewed, recommended, and spotlighted by major internet portals throughout North America as well as Asia, Africa, India, Germany, and the United Kingdom. However, it is the brides themselves who provide SuperWeddings.com with the reviews which perhaps matter most. A glance through the Comments section on the SuperWeddings site provides a glimpse into the powerfully positive response among the bridal consumer.

An examination of the content, quality, depth, and accuracy of the information contained within the pages of the SuperWeddings site offers a testament to Ms. Kevich's vast and extensive knowledge of weddings and wedding planning. SuperWeddings.com is among the leading sites on the internet for quality wedding content, and is a content provider to other wedding related sites and portals in the US and abroad. For more information about SuperWeddings.com, visit About Us

Ms. Kevich's educational background on the university level was carefully plotted with her intended career in the wedding industry in mind - and clearly it has served her well. She studied Human Ecology (Home Economics), specializing in fashion design and merchandising - with an obvious emphasis on bridal. She became known as a style leader and trend setter with an unfaltering eye for design and good taste. Her curriculum also included studies in marketing, communications, design theory, marriage and family dynamics, sociology, and psychology. Following her university education she studied to become a professional bridal consultant and went on to launch her own business and eleven year career in the wedding industry. She quickly gained notice for her innovative business approaches and strategies, natural marketing savvy, and inherent insights into the bridal consumer. Her warm, approachable manner and genuine love of weddings, and the industry as a whole, has earned her the admiration and endearment of brides-to-be, as well as other professionals and peers in the wedding industry.

Linda Kevich is frequently interviewed by the national media. Members of the media who wish to request an interview may contact her through her media relations department. Full, unedited transcripts from some of her recent interviews with the media, and links to articles she has recently been quoted in, are featured below. Content of all interview transcripts is protected by international copyright law. No portion of any transcript may be used for any purpose without explicit permission in writing.

Online Links to Media Articles Featuring Linda Kevich

January 2002 - The Waco Tribune Herald, Waco, Texas
See first article
See second article

July 2002 - Niche Magazine
See article

November 2002 - Tribune Media Services
See article

June 2003 - St. Petersberg Times, St.Petersberg, Florida
See article

June 2003 - Reuters
See article

February 15, 2006 - USA TODAY
See article

 
Online Links to Media Articles In Syndication Featuring Linda Kevich

USA Today (1)

USA Today (2)

CNet

Yahoo Technology News

Rocky Mount Telegram, Rocky Mount, North Carolina

Longview News Journal, Longview Texas

The Daily Sentinel, Grand Junction, Colorado

The Daily Sentinel, Nacogdoches, Texas

The Lufkin Daily News, Lufkin, Texas

The Marshall News Messenger, Marshall, Texas

The Journal-News, Hamilton, Ohio

The Springfield News-Sun, Springfield, Ohio

Active Dayton, Dayton, Ohio

The Daily Advance, Elizabeth City, North Carolina

The Middletown Journal, Middletown, Ohio

The Daily Reflector, Greenville, North Carolina

The Atlanta Journal Constitution Atlanta, Georgia

NZoom Technology News, New Zealand

Yahoo India Technology News

Navegante, Madrid, Spain

Terra Network, Columbia

Untitled; Spanish Publication

 
Full Interview Transcripts

June 2003 - Reuters

June 2003 - St. Petersberg Times, St.Petersberg, Florida

January 27, 2003 - The Washington Post

November 2002 - Tribune Media Services,
  (Syndicate branch of The Chicago Tribune)

July 2002 - Niche Magazine

January 2002 - The Waco Tribune Herald, Waco, Texas

December 2001- The Ocala Star-Banner, Ocala, Florida

Fall 2001 - Alabama Weddings Magazine

 
Linda Kevich's SuperWeddings.com Has Been Featured In/On:

The book "Kavet's Internet Sites for Your Wedding & Honeymoon", The Cincinnati Post, Living TV, The Ocala Star Banner (Ocala, Florida), The Sarnia Observer (Sarnia, Ont.), Modern Bride, KPOA 93.5 Radio Hawaii, 95.9KXLR Fairbanks Alaska, KABX - Oldies 97.5 Merced California, 105.7 FM Yakima Washington, 100.9FM Yakima WA, The Rock 99.5 FM Oregon, 101.3 KSTT California, POWER 99 Kennewick Washington, KNDZ 105.1 FM Billings Montana, Power 939 Radio Wichita Kansas, KFAT FM 92.9 Alaska, KTMT - Beat93 Medford Oregon, WNIS 790am NewsRadio Virginia Beach, Pittsburg Bride Magazine, Modesto Weddings, Houston Weddings, iAfrica, MyAsiaOne, BriefMe Magazine, and many other media & publications

 
Linda Kevich has also appeared in:

Modesto Weddings, Houston Weddings, South Shore Weddings, Hitched, The Washington Times, The Chicago Tribune, and a multitide of other wedding publications and media.

 

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