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"Thank you for this course! I've been dabbling in floral design for years, but finally decided to do this as a business. Your course taught me so many things I never knew! Without this course, I now realize I would have been lost. It has made the world of difference in giving me the confidence to get my floral design service off the ground. Finally I'm going after my dream, just in time to stay home with my baby daughter:) Thank you SuperWeddings! So glad to have found you!

~ Wendy C.
Washington, DC

How to Start and Operate a Wedding Floral Design Service
Course Outline

Back to Course Description

I. Introduction

The Place of Flowers In Weddings

History of the Bridal Bouquet

The Role of the Wedding Floral Designer

Weddings By Month

Spring Wedding Flowers

II. Design

Designing with Silk Flowers

The Correct Terminology

Silks vs. Real: The Benefits To The Bride

Flower Types

Popular Flowers For Weddings

Types of Lilies Commonly Used for Weddings

Types of Orchids Commonly Used for Weddings

Incorporating the Language & Meaning of Flowers Into Your Wedding Floral Design

The Language of Flowers

The Meanings of Flowers

Your Personal Design Style

Design to Surprise

Styles of Bouquets

Cascading Style

Colonial Style


Tussie Mussie

Arm Bouquet

Crescent Shaped


The Rules of Color for Wedding Bouquets

The Most Traditional

Second Most Traditional

Bouquets With Special Features

Relating the Flowers to One Another

Wedding Bouquet

Size of the Bridal Bouquet

Bouquet Alternatives for Bridesmaids

Designing for the Flower Girl

Attendants Baskets



Mothers Corsages

Other Corsages

How Corsages Should Be Worn

Corsage Alternatives

The "Tossing" or "Throwaway Bouquet"

Ceremony Flowers

Harmony Between Ceremony Site and Style of Floral Arrangements

Chuppahs and Archways

Church Rules Regarding Floral Arrangements

Outdoor Weddings

Reception Flowers

Color As It Relates To Silk Florals

Rental Items Offered by the Wedding Floral Designer

Policies Regarding Rental Items

Rental Agreement

Wedding Floral Decorations

III. The Business

Start-up Considerations

Creating the New Business

The Legal Business Entity




Tax Implications

Business Operations

Book Keeping & Accounting

The Business License

Zoning Requirements

The Business Telephone Line

The Business Concept

Market Analysis & Market Research

Your Identity

The Business Name


Marketing Principals for the Home Based Wedding Florist

Advertising, Marketing and Promotion

The Importance of Marketing For the Homebased Floral Designer

Acquiring Customers

Target Marketing

21 Most Powerful Methods of Promotion For the HomeBased Wedding Floral Specialist

Wedding Floral Decorating

Designing Your Ads & Promotional Materials

Measuring Effectiveness of Ads and Promotions

By Appointment Only

Business Hours

Wholesale Buying

Locating Wholesale Suppliers

Becoming a Qualified Wholesale Purchaser



Package Pricing

Professional Presentation

Your Telephone Personality

The Consultation

The Appearance of the Office/Studio

Your Appearance As A Professional

The Way In Which You Conduct Yourself

The Special, Extra Touches

How to Conduct the Consultation

Helping the Bride Decide

Questions to Ask the Bride When Determining the Types of Flowers

Interpreting the Bride's Magazine Clippings or Photos

Suitability of Bouquet to Wedding Gown Style

Wedding Bouquet

The Bride's Decision Process: Seven Factors Which Will Determine Whether You

Will Win the Bride's Business

The 'Consultation Fee'

Taking the Order

The Art of The Up-Sell

Tracking Your Customers

Collecting Payment

When to ask for payment

How Much?

The Deposit

The Balance Due

Method of Payment

Accepting Credit Cards

Service Fees

Assembling a Portfolio

Ongoing Market Research

IV. Conclusion

Wedding Centerpiece

Back to the Course Description Page



U.S. and Canadian Residents:

$79.95 plus $24.95 insured shipping & handling (U.S. funds)

International Residents (Outside of the US or Canada):

$79.95 (U.S. funds) plus $49.95 insured shipping & handling, air courier.

Click Here to Order Online

Credit cards, debit cards, and personal checks
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Click Here to Order by Mail

Important Note: Credit card orders are only accepted online. Orders placed by mail can only be paid by check or money order. For faster delivery when ordering by mail, remit payment via money order.



Don't hesitate to
ask! Savannah,
our Homestudy
is available to
assist you.

wedding table flowers


The Professional Development Division / Leader Publishing
# 28074 - 1795 Henderson Hwy.
Winnipeg, MB. Canada
R2G 4E9

"All I can say about the course is WOW!!!!!!! I skimmed through the whole thing as soon as I got it. Then I actually read through it. Now I'm working on actually studying it, taking notes, working out plans, etc. It is so well-written and so down-to-earth!! I appreciate that you touch on subjects that someone else might think would be assumed -- like projecting an image, etc. The fact that you are behind me on this adventure means so very very much to me!! THANKS!!! "

Jan P., Michigan
September 4, 2001



February 2009

"I have done your Wedding Floral Business course which I have found to be so informative - the ideas were phenomenal.  I've recently lost my job in the medical industry. Weddings and flowers have always been my passion so I do think this is the right time for me to persue this. Now I am also taking your Wedding Floral Design Certificate course. Thank you - I'm loving it!"



September 23, 2002

"I have purchased your Floral Business course. Your course has been such a great help to me. Thank you for your assistance".

Debbie M.


March 3, 2003

"Just to let you know I found 'How to Start and Operate a Wedding Floral Design Service' a very helpful manual. I'm looking forward to doing more courses with your company."

Merril P.


March 23, 2003

"My daughter and I both just finished reading the “How to Start Your Own Wedding Floral Business" manual. Lots of good ideas and suggestions. LOVED IT!!
We cant wait to take your full wedding floral design certificate program when it is released. I have also completed your wedding consulting training program and I must say it is quite impressive. There are so many suggestions and creative ideas offered that I probably would not have thought of. It’s those little extra details that will set me apart and I appreciate the efforts that are inspired by the author of these courses. Thanks SuperWeddings”!

Paula H.
Fairy Tale Weddings
Hendersonville, N.C.


December 7, 1999

"Thank you for being so supportive and for helping me. I must tell you how much I enjoyed the floral business couse and what a lot of information I gained from that. Thank you again".

 Wendy Steen

February 2009

"I am a floral designer ( 30 years experience), but want the know-how of starting my own home based business. 
The training manual is very good.  Lots of practical advice and direction - obviously from someone
who knows the industry well, and wants to share her knowledge and 
experience to assist others to be  successful as well. I'm very glad I have it! Thanks!"

Kim Evans
New Brunswick, Canada



Don't hesitate to
ask! Savannah,
our Homestudy
is available to
assist you.


Course Description


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